CULT BEAUTY
Adrenalin Media - Circa 2012
One of the UK's leading online beauty retailers. A large scale ecommerce project built in Magento.
IA driven workshops, coupled with the development of a large number of detailed interactive wireframes, ensured a layout which was usable and conversion oriented. Core focuses include advanced refinement and search filters, targeting for up sells and free samples, a magazine-style interface and clear call-to-actions & safety-valve messaging in the checkout process.
2013 Webby Awards - Honoree (Fashion & Beauty)
UK Good Web Guide - Winner Best Retail Website 2012
